Ready? Burn! - A Just B Primer
May. 23rd, 2025 08:09 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
Do you like varied and evolving music? Self-produced idol groups carving their own path in an industry that rewards sameness? Do you like gay people?
Well do I have the group for you!

Just B is a 6-member group under Bluedot Entertainment, who debuted on June 30th, 2021. I'm not sure how they came up with the name Just B, or if it has a deeper meaning (they all do, and they're all corny). The fans are called Only B, which is fine, as far as fandom names go.
Unlike most of my intros, I feel compelled to talk about Bluedot in depth here, not because they're a potential money laundering front, but because the Just B story has many twists and turns that are tied very specifically to their management. Bluedot was also founded in 2021 as a subsidiary of Kakao Entertainment (remember them?). While I have never been able to confirm this, it is likely that the initial management came over from another KKEnt subsidiary you may know and loathe - IST Entertainment, though at the time it was known as Plan M (pre-Cre.ker merger). I believe this is the case because several of the Just B boys, including leader Lim Jimin, were known as the Play M Boys, aka the next group of Play M trainees, and there seemed to be no issues in transferring trainees from company to company, which usually has the benefit of good relationships, not just an active parent company.
Yes, Just B were originally going to be Victon's little brothers. Yes, that does make me cry every time I think about it.
Anyway, this is important because while they seemed to be on a roll, with their second and third minis selling over 50k each, they took almost a year long break from traditional kpop releases, doing a single collab with the wonderful Kim Seri (then AleXa), losing momentum and posting solidly nugu numbers (21k) with their fourth mini, Nanugi, in late 2023.
Even so, in early 2024, they toured the US and Mexico, which is how I became a fan. However, watching the behinds from that tour, especially this one in Denver, it's obvious that they were hitting a wall, both in popularity and creativity. In fact, it was on that tour that they debuted their single Daddy's Girl, which was written by a good friend of Doyum's and was a marked turn towards pop punk, even though they'd favored a more rock-inspired sound for their last two comebacks ("Me=" and "Medusa"), and they discussed in that behind, whether rock, which Doyum and Geonu advocated for, was the path forward, because their fans had certain expectations of them as ~Kpop Idols~.
Summer 2024 hits and three things happen in quick succession.
1) Chu Jimin changes his name from Jimin to Siwoo, something he said he wanted to do for a while. In fandom spaces you will frequently see him referred to as Chusi now, as his old nickname was Chuji to differentiate him from Lim Jimin, or Limji.
2) Bluedot and IST announce that Just B and ATBO will be combining as TheCrewOne to compete in Road to Kingdom: Ace of Ace, with a tease that they will release some music as a combined group. It is also obvious that, while this is a "collaboration", IST is the one who will be managing the combined group (as indicated by basically only ever using IST facilities, not to mention the size and experience disparity - remember that Cre.ker very successfully showcased The Boyz on the first RtK).
3) Literally a day or so after that announcement, Siwoo gets caught up in a "dating" "scandal" and put on hiatus.
The details of the dating scandal are sparse, and while I am very biased as a fan, frankly just looked made up.
With one big ALLEGEDLY to disclaim this section, here's what happened: A woman released screenshots of what was supposed to be a text conversation with Siwoo to prove they were dating and that they'd met through an online game. Fans responded as they usually do, though, again, my personal opinion is with good reason, by investigating who this person was and trying to discredit them. Multiple people came out to say they'd seen this woman acting inappropriately towards Siwoo during the US tour and that she was a sasaeng. All of the screenshots were incredibly tame, with no misogynistic or even sexual behavior to get mad at, and did literally nothing to prove they were dating. There were no photos, only texts.
None of any of this has ever been confirmed or denied.
While the official hiatus announcement came from Bluedot, and many fans blame them for putting Siwoo on haitus for what was ultimately fucking nothing, I do not. Because as I said, IST was obviously the one calling the shots at this point. And IST is very, very famously scandal adverse. (Ironically, Yang Donghwa, now of Polarix, who was originally part of the ATBO lineup and kicked out of the group for unsubstantiated bullying accusations from middle school days, is listed as the only other Bluedot artist.)
During the Road to Kingdom run, it was revealed by one of the show's PDs that IST and Bluedot had considered disbanding both groups and instead tried to merge them into on big dance crew, probably to mimic The Boyz's RtK success as a last ditch effort for popularity.
It did not work. TheCrewOne took a disappointing 5th place (out of 8) and the musical collaboration that was teased never came to fruition.
Here is where I admit some haterism: I don't like ATBO's music and adore Just B's, so I was very selfishly glad not to see my boys take steps backwards, even if it did mean extreme uncertainty in their future. It was also obvious during the TCO era that the Just B boys were very unhappy. Not with their friendship with ATBO, to whom they still act like supportive big brothers, but just with the whole situation.
The break up of TCO also deepened my conviction that the decision to place Siwoo on hiatus was IST's. Not even a week after the project end was announced, Bluedot - and Lim Jimin, the leader, himself - mentioned very emphatically that Just B would always be six and then a few days after that, Siwoo made his triumphant return to idoldom.
Which brings us to another thing that has not been officially confirmed, but all the evidence points this way: At some point post-TCO, Bluedot broke away from papa Kakao.
Now, if you are insane like me and find the corporate machinations of the kpop world fascinating, you would know that since the whole SM takeover debacle, Kakao Entertainment (and even big daddy parent-company Kakao) have been in the shit with the Korean government. So much so that the CEO literally went to jail on charges of stock fraud (which he totally did, btw). Anyway, this eventually led to the very real and confirmed selling off of several KKEnt properties, including fuck-ass IST, and very very speculatively, Bluedot.
Further evidence to support my claim is that Kakao no longer owns the distribution rights to Just B's music, which is huge, as Kakao is the biggest distributor of music in Korea, and absolutely distribute all of the music of the properties that they own.
Knowing Bluedot is basically an indie outfit is important because it quickly became evident with their 2025 releases, starting with "Still I Love You", a digital single, that Bluedot had zero money and like, three employees. This is cool because it means the members have a lot of creative input now, with Doyum as their main producer, to which Geonu and Sangwoo frequently contribute, and Bain does a lot of the creative direction for things such as styling, makeup, and graphics. Geonu also choreographed all their new songs.
However, with no budget and few industry connections now, fans will need to adjust their expectations accordingly.
In the end, really, all this means is that Just B have a chance most kpop groups never will. They get to control their own destiny.
So! That was a very long intro and didn't cover some of the usual things I get into, but I think that story is far more compelling than the boygroup-in-dystopia-saves-the-world-through-music lore they had going in the Damage/Tick-Tock/Re=Load trilogy.
As of May 23, 2025, they have 5 EPs and 6 singles, and are in the middle of their Just Odd tour, having wrapped the US leg, and are spending a delightful month promoting in Mexico.
( A selection from their discography )
( Mom, I love them )
( There's so much content )
( What the People Want )
In conclusion: Just B! They're great! I'm excited to see what comes next!!
Well do I have the group for you!

The Basics
Just B is a 6-member group under Bluedot Entertainment, who debuted on June 30th, 2021. I'm not sure how they came up with the name Just B, or if it has a deeper meaning (they all do, and they're all corny). The fans are called Only B, which is fine, as far as fandom names go.
Unlike most of my intros, I feel compelled to talk about Bluedot in depth here, not because they're a potential money laundering front, but because the Just B story has many twists and turns that are tied very specifically to their management. Bluedot was also founded in 2021 as a subsidiary of Kakao Entertainment (remember them?). While I have never been able to confirm this, it is likely that the initial management came over from another KKEnt subsidiary you may know and loathe - IST Entertainment, though at the time it was known as Plan M (pre-Cre.ker merger). I believe this is the case because several of the Just B boys, including leader Lim Jimin, were known as the Play M Boys, aka the next group of Play M trainees, and there seemed to be no issues in transferring trainees from company to company, which usually has the benefit of good relationships, not just an active parent company.
Yes, Just B were originally going to be Victon's little brothers. Yes, that does make me cry every time I think about it.
Anyway, this is important because while they seemed to be on a roll, with their second and third minis selling over 50k each, they took almost a year long break from traditional kpop releases, doing a single collab with the wonderful Kim Seri (then AleXa), losing momentum and posting solidly nugu numbers (21k) with their fourth mini, Nanugi, in late 2023.
Even so, in early 2024, they toured the US and Mexico, which is how I became a fan. However, watching the behinds from that tour, especially this one in Denver, it's obvious that they were hitting a wall, both in popularity and creativity. In fact, it was on that tour that they debuted their single Daddy's Girl, which was written by a good friend of Doyum's and was a marked turn towards pop punk, even though they'd favored a more rock-inspired sound for their last two comebacks ("Me=" and "Medusa"), and they discussed in that behind, whether rock, which Doyum and Geonu advocated for, was the path forward, because their fans had certain expectations of them as ~Kpop Idols~.
Summer 2024 hits and three things happen in quick succession.
1) Chu Jimin changes his name from Jimin to Siwoo, something he said he wanted to do for a while. In fandom spaces you will frequently see him referred to as Chusi now, as his old nickname was Chuji to differentiate him from Lim Jimin, or Limji.
2) Bluedot and IST announce that Just B and ATBO will be combining as TheCrewOne to compete in Road to Kingdom: Ace of Ace, with a tease that they will release some music as a combined group. It is also obvious that, while this is a "collaboration", IST is the one who will be managing the combined group (as indicated by basically only ever using IST facilities, not to mention the size and experience disparity - remember that Cre.ker very successfully showcased The Boyz on the first RtK).
3) Literally a day or so after that announcement, Siwoo gets caught up in a "dating" "scandal" and put on hiatus.
The details of the dating scandal are sparse, and while I am very biased as a fan, frankly just looked made up.
With one big ALLEGEDLY to disclaim this section, here's what happened: A woman released screenshots of what was supposed to be a text conversation with Siwoo to prove they were dating and that they'd met through an online game. Fans responded as they usually do, though, again, my personal opinion is with good reason, by investigating who this person was and trying to discredit them. Multiple people came out to say they'd seen this woman acting inappropriately towards Siwoo during the US tour and that she was a sasaeng. All of the screenshots were incredibly tame, with no misogynistic or even sexual behavior to get mad at, and did literally nothing to prove they were dating. There were no photos, only texts.
None of any of this has ever been confirmed or denied.
While the official hiatus announcement came from Bluedot, and many fans blame them for putting Siwoo on haitus for what was ultimately fucking nothing, I do not. Because as I said, IST was obviously the one calling the shots at this point. And IST is very, very famously scandal adverse. (Ironically, Yang Donghwa, now of Polarix, who was originally part of the ATBO lineup and kicked out of the group for unsubstantiated bullying accusations from middle school days, is listed as the only other Bluedot artist.)
During the Road to Kingdom run, it was revealed by one of the show's PDs that IST and Bluedot had considered disbanding both groups and instead tried to merge them into on big dance crew, probably to mimic The Boyz's RtK success as a last ditch effort for popularity.
It did not work. TheCrewOne took a disappointing 5th place (out of 8) and the musical collaboration that was teased never came to fruition.
Here is where I admit some haterism: I don't like ATBO's music and adore Just B's, so I was very selfishly glad not to see my boys take steps backwards, even if it did mean extreme uncertainty in their future. It was also obvious during the TCO era that the Just B boys were very unhappy. Not with their friendship with ATBO, to whom they still act like supportive big brothers, but just with the whole situation.
The break up of TCO also deepened my conviction that the decision to place Siwoo on hiatus was IST's. Not even a week after the project end was announced, Bluedot - and Lim Jimin, the leader, himself - mentioned very emphatically that Just B would always be six and then a few days after that, Siwoo made his triumphant return to idoldom.
Which brings us to another thing that has not been officially confirmed, but all the evidence points this way: At some point post-TCO, Bluedot broke away from papa Kakao.
Now, if you are insane like me and find the corporate machinations of the kpop world fascinating, you would know that since the whole SM takeover debacle, Kakao Entertainment (and even big daddy parent-company Kakao) have been in the shit with the Korean government. So much so that the CEO literally went to jail on charges of stock fraud (which he totally did, btw). Anyway, this eventually led to the very real and confirmed selling off of several KKEnt properties, including fuck-ass IST, and very very speculatively, Bluedot.
Further evidence to support my claim is that Kakao no longer owns the distribution rights to Just B's music, which is huge, as Kakao is the biggest distributor of music in Korea, and absolutely distribute all of the music of the properties that they own.
Knowing Bluedot is basically an indie outfit is important because it quickly became evident with their 2025 releases, starting with "Still I Love You", a digital single, that Bluedot had zero money and like, three employees. This is cool because it means the members have a lot of creative input now, with Doyum as their main producer, to which Geonu and Sangwoo frequently contribute, and Bain does a lot of the creative direction for things such as styling, makeup, and graphics. Geonu also choreographed all their new songs.
However, with no budget and few industry connections now, fans will need to adjust their expectations accordingly.
In the end, really, all this means is that Just B have a chance most kpop groups never will. They get to control their own destiny.
So! That was a very long intro and didn't cover some of the usual things I get into, but I think that story is far more compelling than the boygroup-in-dystopia-saves-the-world-through-music lore they had going in the Damage/Tick-Tock/Re=Load trilogy.
As of May 23, 2025, they have 5 EPs and 6 singles, and are in the middle of their Just Odd tour, having wrapped the US leg, and are spending a delightful month promoting in Mexico.
The Music
( A selection from their discography )
Meet Just B
( Mom, I love them )
Boy Content
( There's so much content )
The Ships
( What the People Want )
In conclusion: Just B! They're great! I'm excited to see what comes next!!